According to the Lancashire Telegraph, Plymouth Argyle are seeking a £5 million fee for Sheffield Wednesday and Stoke City target Luke Jephcott.
The 21-year-old striker is having an excellent season down on the south coast.
Jephcott has scored 16 League One goals for Plymouth, and his superb form has started to attract the attentions of several Championship clubs ahead of the summer.
The Sun claim Wednesday, Stoke and Derby County are keen.
Plymouth boss Ryan Lowe dubbed Jephcott one of the hottest properties in England right now while telling the Plymouth Herald how interest in him was inevitable.
Ivan Toney’s form for Peterborough United prompted Brentford to sign the former Newcastle United man for an £8 million fee which could increase if the Bees secure promotion.
And the latest reports suggest Plymouth are using Toney as a benchmark for Jephcott.
The Lancashire Telegraph claim the League One club are seeking £5 million for their top scorer.
Jephcott, a full Wales international, has an abundance of potential but such a fee is likely to put off several Championship clubs who are currently limited financially.
Wednesday have a big summer ahead of them and the striker department needs looking at.
Jordan Rhodes is out of contract and relegation to League One would almost certainly see him walk away on a free, while Josh Windass could attract interest this summer.
The Owls have ultimately missed the presence of Steven Fletcher. The Scot ironically left Hillsborough to join Stoke last summer, leaving a big void upfront.
Wednesday signed Callum Paterson last summer, but he is arguably more effective in a deeper role with midfielder Darren Moore recently playing him as a central midfielder.
Jephcott would be an exciting addition at Hillsborough and would certainly freshen up their attack. However, his reported price-tag would surely be a major stumbling block in any deal.