The Blackburn Rovers manager Tony Mowbray has claimed his side should be beating Sheffield Wednesday.
Blackburn have failed to win any of their last six fixtures – losing four – and sit 17th in the Championship.
Meanwhile, Wednesday, in contrast, have lost just once in the league since August and occupy fifth position ahead of Saturday’s trip to Ewood Park.
But Mowbray is adamant his Blackburn side should be competing with the likes of the Owls for a play-off berth this season.
“I think it’s the right thing to do to raise ambition,” Mowbray told The Lancashire Telegraph.
“We have to try and get this club back to the Premier League. That has to be the ambition of the club, that’s my only ambition.
“I don’t want to spend my life being mid-table every year. I love football with a passion, I love footballers, I want them to strive and get to the Premier League.
“I want them to play at the best grounds, in front of the biggest crowds, and feel what football at the top level is all about.
“I want to try and manage there as well sometime soon. The sooner it happens, that’s what I try and push hard and mentally, the barriers that are put in front of people, climb over them.
“I want them to believe they push towards the top six of this league. If they don’t believe it then they have no chance.
“By trying to raise their expectation as footballers we should beat Luton at home, we should beat Charlton at home, we should beat Sheffield Wednesday at home in my opinion.
“Is it right to send the players out and tell the fans that’s what our aim is? I think so. If we feel short, then that’s okay, I’m just a guy doing a job.”
Blackburn and Sheffield Wednesday each beat the other one 4-2 at home last season – which saw the Owls finish three places and four points better off than Rovers, in 12th.
Meanwhile, Mowbray, who managed the Wednesday striker Steven Fletcher at Hibernian, has warned his side about the threat posed by Fletcher’s Hillsborough teammate Barry Bannan.